Back a century or so ago when I was in 8th grade, we had a school fundraiser. Iirc it was selling magazine subscriptions, I am not 100% sure on that though. I do remember that there was a choice of prizes the top seller could pick out of, and a friend of mine won and got a new Winchester 94 comemerative , seems like it was the John Wayne.
I wonder if a guy could get any interest stirred up in todays world to do such a thing?