When I got divorced and moved back up to Idaho, I worked for a small ammo company that was started during the Obama election shortage. It had established itself as a quality manufacturer of defensive ammo, PNW Arms.
I did quality control inspection and it was a fun job, but the business owners decided to instead of continuing to produce high quality ammo, start marketing their automated reloading equipment. That venture failed miserably and they went out of business within a few months.
Had they just stuck to creating quality ammo and held on a couple of more years, they would be swimming in money today.