This is a great question. I think the idea is to provide a channel for the bullet to slide down in to the hole when its at the bottom, but not sure how much difference it really makes. I have not tested it without them. Having the feeder at a steeper angle tends to eliminate them from riding the top because they slide off back to the bottom more easily.
This is why I made this all parameter driven, so people could experiment with it. So who wants to print a bullet plate with ridges and no slides?