I like it, mostly. They did a good job with the styling and a lot of really neat and useful features.
Pricing varies from $28k for a 4cyl(!) base model to $59k for the ultra-cool First Edition model that still only has a 2.7l V6.
Won't be available for delivery until next spring, but Ford will take your $100 to reserve the right to buy one then.
They dropped the ball with the drivetrain, I think. They based it off the Ford Ranger and the only two options are the little 4cy and 6cyl motors. You can get a 7spd manual transmission, though. They should have at least had a 3.5 V6 and V8 option. But, they were going directly after the Jeep Wrangler, which only has a V6.
To get a model similarly equipped to my 2019 4Runner SR5, it will cost you $36k. That's what I paid for my 4Runner, so they are about right on the mid-trim packages. But they have so many options and packages with unknown prices, that you could end up spending a stupid amount of money for one.
The top of the line Jeep Wrangler starts at $49k, while the Bronco top of the line model is also $49k (the First Edition models are already sold out). Top of the line 4Runner is a bargain at $42k.
Time will tell how well they hold up in terms of reliability and durability, but, they are quite eye-catching...
Attachment 264807
https://www.ford.com/suvs/bronco/202...-reveal-bronco