I recently purchased a Burris Fullfield II 2-10x42 and cost was my primary motivator . I think it was $160 delivered , not especially crazy about it considering the fact like the Vortex and Primary Arms offerings all of the Burris scopes now seem to be made in Asia . I just couldn't justify spending $499 for a Leupold VX-III HD this close to the holidays. The reason I purchased the Burris is the outstanding customer service they have. The last time I had to use the Burris warranty turn around was 7 days on the repair and shipping it back to me .