For a significant number of people their criteria is less mess. Less lube, less smoke, and apparently some still struggle with leading. I suppose another one would be able to use undersized bullets which run in all handguns, and still don't lead. These types of people usually don't care that much how they shoot, as long as they hit their targets. There's no judgement from me, those are worthwhile goals for some people. I only wish those same people understood not everyone is willing to sacrifice for less mess. As I went into earlier, there are very real tangible downsides to powder coating that matter to plenty of people. I'm playing with some Hitek now to see if it might offer a better alternative for some people. I had hoped to already have that report, but we still have multiple feet of snow on the ground. Maybe in 2 weeks if the range drys out.