Actually I'm not sure that it (at least my batch) should not be called "Ben's Magenta" or perhaps "Ben's Burgundy".
It's quite a bit softer then the Carnauba Red I've been using for a while now or even LBT Blue. As soon as either my Star or RCBS sizer runs out of the lube they currently have I'll give it a try. Until then 6 sticks sit in the freezer, in a gallon bag and wrapped in wax paper.
My molds were a little crude. I just might have to work on that.