I don't mind it, but I don't think it will do anything that the nicely Bubba'd SMLEs that I bought for $125 each. One has a scope and the other original sights. The 308 is a bit superior, but in reality, hard to tell which one is being used from either end.
It will probably do OK, Ruger don't seem to ever turn out things that don't sell. I can't imagine why you would want a survival type rifle like this when you can buy semi autos. They may sell well in Australia and other countries where the anti gunners have convinced the Gubba mint that semi autos are a device of the devil.
If I had more money than sense, I'd probably buy one to have a play with. Be a handy rifle and if it doesn't sell, probably a good colector.