I've heard it makes a good case lube. 1 quart for $5.35 at Lowes. It's the "Ideal" brand label, not the one I had heard of on here, but I figured water based wire pulling lube is water based wire pulling lube. Anyone use it?
Seems a bit less paste like than the lee lube, but still fairly jelly-like. In fact it reminds me of (gasp) KY Jelly... both in looks and feel; and seeing as both are water based lubricants that's not surprising I guess. In fact I'd go so far as to say they are the same thing, as the bottle says 'non toxic'- but I'm not recommending anyone smear it on any parts of their body either.
Looking at it and feeling it, and letting some dry on my hand, I think it may work better wet. Just have to make sure to dry out the dies after use. It doesn't seem to leave as much of a film when dry as does the Lee paste, which is supposedly a similar product, perhaps with white dye added.
I'm sure I'll figure out something to do with it if it doesn't work.