Back in the mid-sixties when I began handloading, one of the first things I purchased was P.O. Ackleys "Handbook for Shooters and Reloaders Vols. I and II". It has been instrumental in my shooting and reloading endeavors. One thing that is apparent after perusing it is that there are very few actual "new" cartridges. A lot of them have been renamed and or modified slightly to make the newest generation of shooters believe it is the best iteration of a cartridge that they just have to have.
With the exception of Handloader and Rifle magazines, I have given up on the gun rags in general. One thing that I realized, was that they are for the most part driven by the advertisers. As such they are nothing more that promotional fronts for the manufacturers, who have to find something "new" to entice the masses and attempt to convince them that they absolutely need it!
Over the years I have enjoyed shooting, building and even designing a few wildcat cartridges, which were developed for a specific purpose, from benchrest to sillywett and even hunting. It is the constant drive to experiment that keeps me involved in shooting.
Back in the 80's Elgin Gates developed his IHMSA line of cartridges based on the 300 Savage case which was necked up and down accordingly with the 7mm IHMSA being the most popular. A comparison of the cases between the IHMSA line and the Creedmoor case show a difference of .060" in case length and a very slight increase in body diameter. I built a Mountain Rifle using a Remington Model 7 as the base with a custom barrel in .270 IHMSA, which with the exception of a couple of points in BC is the ballistic twin of the Creedmoor. I did this back in 2000.
I find it entertaining to see the same old things being rehashed and regurgitated for the sheeple, "Auto vs Revolver", "9mm vs 45", "Best Long Range Cartridge"... It is even more entertaining to see the responses and opinions of the owners of these guns/cartridges trying to defend their decision to buy them!
Let's see how many more times we can reinvent the wheel and make a better mousetrap!