You should see the faces when I pull out a brick of .22 at the range, and go to town like nothing happened. Seems everytime I go people are wanting to chat me up, and hand me their card these days. Must be rough for those who don't think ahead. I stock up for several years at a time, and even at the rate I shoot .22 now I have about another 5 years worth. Things should be calmed down by then, but I still pick up a box if it is on the shelf at the local SGS. I dont know that I will ever see the 10$ bricks again so I am prepared to pay todays price just to keep things fresh.