I'm guessing a $100.00 a brick, ever noticed primers are packaged for sell in hundred packs, but we mostly but by the bricks or 1000 pack.with some buying by the case of 5k or more. Lots of ideals and theories why we are in another shortage. All we can do is wait it out,but with 50K members on this site we should be able to come up with a way around this problem.