I was at a gun show a year ago and saw a Lyman 450 for ten dollars.
At a gun show, everyone there is interested in guns. Only some of the people who are interested in guns reload their ammunition. A few of the people who reload cast their own bullets.
That show had been open at least an hour before I got there, so probably two hundred people walked by that 450, glanced at it and kept walking.
I already had a 450 at home, so would I spend ten dollars for a second one? Of course I would.