I think it is awesome!
1 because there is a big chunk of the gun- buying public that is enamored with ugly guns. They likely turn their noses up at lever actions because the lever guns typically are presented to the traditional-minded and don't come with the bells and whistles. This might lure some ugly-gun fans into giving lever actions a try.
2 the more people buying and shooting lever action means more people buying lever action ammo. That in turn could inspire more offerings or perhaps cheaper ammo. I realize this may be wishful thinking though.