The 30-30 may (in the opinion of some) be on its way out, but I'd like to have a dollar for every whitetail that's been taken with it. Partial to the .30 carbine too.
It was a lot easier to choose a rifle cartridge 50 years ago. I some times wonder if ammo manufacturers are trying to increase sales by flooding the market with all the newer cartridges that are in some minimal way better than the old standbys ..... using factory ammo.