I agree keep the die cleaned, scrub the bore wit appropriate bore brushes and solvent.
I also agree, LUBE with bullet lube. I do not like One Shot for case lube, but I have a few cans, so I have been using it as BULLET size lube and it seems to work well enough there.
I do feel a difference in harder bullets and also when I size a bullet that didn't get good lube. But properly lubed bullets run thru smoothly.
I have cleaned hem off and NOT cleaned them off afterwards... don't find much difference.
I agree WD-40 isn't for bullets or really anything re loading...
CW