A (4) Die Turret & Red LEE round storage box is 'around' the same $20 price point. The Round Die storage box is an option. Going from a $12-13 Turret to a $32 set of bushings is a little harsh.
I have my fingers crossed that LEE considered this and is ramping up production so price comes down. They have been adding it to their Presses for a while so they have to be selling more. So we could see them being sold in larger bundle packs for people to convert over.