most all of my rifle ammo gets shot at stuff.
sometimes it's small game, sometimes its rocks or cans, sometimes it's paper, sometimes it's a Deer.
in my rifles I generally keep the velocity's in the 1900 fps area, and just use the one light load for everything.
I do the same in my lever guns, and handguns.
I might have a hundred or so high intensity rounds and a hundred or so 'pop' gun rounds, but the bulk of the loads are good enough for target work or hunting at around 3/4 throttle.