I guess my expectations were a bit off. Lots of the stuff I saw pertaining to reloading was at or above retail (powder, primers brass). I did find a guy who does coated bullets 'online' that doesn't have a website for ~$31/500 (hitek), so that was a good contact. I had visions of finding people selling some cast stuff I could try out before plunking down on my first mold. I guess I will have to go to the FS/WTB section for that haha...
I am thinking these gun shows are more for the oddball-obscura that you can't find anywhere but the internet (and/or you aren't an internet kind of person). Lots of cool old stuff to look at, but anything modern was full blown retail or higher. Fun experience overall. For $6 i will keep going back even if it is finding one new contact person each time.