I think I talked an acquaintance out of reloading. He had been asking about reloading for a while, wanting to save all that money on his ammo.
Turns out he uses maybe a couple boxes of 30-06 per year sighting in and hunting, and maybe some 9mm once in a while. He's happy with the $14/box Remington hunting rounds that Bi-Mart has on sale every year, and the cheapest bulk 9mm, so the issue is cost not quality.
We looked at the cost of components: $30 for a box of jacketed .30 cal hunting bullets, $4 for a box of primers, $27 for a pound of powder. When he saw that he would be saving maybe $3 per box, or at most $20 per year (not including brass), and compared that to the cost of the "Supreme Reloading Kit" on the shelf, he lost interest. He seemed surprised because he though it was supposed to be cheap to reload. No, I didn't offer to load for him. He really is better off buying some factory rounds.
Of course I know why we all do it, casting bullets and all that. What I wonder about is the guy who spends $300 on the gear only to rarely use it.