/\ THIS IS ON POINT /\
And to add to this, when the FBI went looking for a new cartridge after the 86 Miami shootout...... to fix bad tactics????.....that new cartridge couldn't be something that already existed. They had to come up with something new that didn't exist because if it existed the argument would be "why weren't you using that cartridge already?".
Once the FBI anointed the 40 S&W the market took off.