There is a difference between making a profit and profiteering (aka gouging). Easy enough to do a minimum order (price-wise) which last time I checked, Midway ALSO did--ostensibly to keep shipping costs reasonable.
The overwhelming majority of customers realize that a small $3 part could just as easily run $2/$3 for shipping--but if Midway stopped there, that would be one thing.
But charging their base minimum of $12 for a part that weighs less than four ounces and is less than an inch long??? That is gouging, plain and simple.
For some reason, Brownell's is able to make a profit on shipping small one-off parts and pieces but a giant like Midway can't? I'm not buying it.
Most retail operations work off of a minimum 33% profit, with the average being around 50% for hardline items (ie not clothes or soft goods). I used to have to figure the costs of our mailroom for a 1600 employee ad agency against what we shipped and received, then justify that in billback charges to our clients.
If I'd tried charging Pepsi or Pizza Hut or Snickers or Sears or Penneys or any of our huge clients the ridiculous rates Midway charges their baseline customers, I would've lost those accounts.
We ran our mailroom to be revenue-neutral. That is, we didn't lose money and we didn't make money--it paid for itself which included the hourly wages of our employees, costs of materials and a small budget for emergencies or unforseen circumstances.
I have no problem with a company making a profit--I WANT them to make a profit. To that end, Midway does just fine because they're the largest--and the most expensive--of the mail-order houses for gun-owners. But when their shipping is so far over the top compared to the other mail-order houses, profit becomes gouging--and I refuse to be gouged.
But, no big deal--I just choose not to do business with them (Midway) and explain to other shooters who are unaware as to why I choose not to do business with them. I appreciate their pioneering spirit and ways for firearms related supplies in the mail-order world (I also remember when shipping was free with them; or more accurately, figured in with the final sales price of merchandise like Grafs) and I certainly appreciate their support of the NRA and shooting sports.
What I don't appreciate is being gouged and then blatantly lied to when I inquire as to why in regards to shipping. Fuel costs, again, are the same for everyone. My shipping charges from Midsouth are always 12% - 15% less than Midways. Always--and that's for the SAME service by the SAME carriers!
That's the difference.